Cookie Policy

This Cookie Policy describes how McLaughlin Group, Inc. (“McLaughlin”), in coordination with its parent company, Vermeer Corporation (“Vermeer”), uses cookies and other tracking technologies on its website and provides information about how you can manage settings related to the use of these technologies. If you have additional questions regarding the information in this Cookie Policy, please contact Vermeer at [email protected]. Further information about McLaughlin’s data privacy and collection practices can also be found in our Privacy Policy, available at

  1. McLaughlin Websites
  2. Website Data Collection and Purposes
  3. The Information We Collect
  4. Third-Party Cookies and Tracking Technology
  5. Your Choices – Opting Out and Managing Settings
  6. Consent
  7. Contact Us
  1. McLaughlin Websites

McLaughlin owns and operates the McLaughlin Underground website (the “Website”), available at It also keeps updated, but does not control the privacy practices associated with, pages on several social media platforms including Facebook, Twitter, LinkedIn, and YouTube.

  1. Website Data Collection and Purposes

When you visit our Website, we collect certain information, including information that may identify you (“Personal Information”), by automated means, using technologies such as cookies, pixel tags, browser analysis tools, server logs and web beacons. Cookies are small text files that websites send to your computer or other internet-connected devices to uniquely identify your browser or to store information or settings in your browser. Pixel tags and web beacons are tiny graphic images placed on website pages or in our emails that allow us to determine whether you have performed a specific action. This section contains information about how we use the information collected by these technologies.

Cookie Type


Necessary Cookies

These cookies enable the Website to function properly. Without them, we would not be able to provide you the services you request, nor would you be able to use our websites as intended. They allow us to recognize you when you return, help us provide a customized experience, and enable us to detect certain kinds of fraud.

Functionality Cookies

These include Adobe Flash Cookies, Microsoft Silverlight, and similar technologies which remember your settings, preferences, and usage in a manner similar to browser cookies to personalize and enhance your online experience, but which are not managed through your browser. To manage your Flash and Silverlight Cookies, please see Adobe’s and Microsoft’s websites.

Performance Cookies

These include, but are not limited to, Google Analytics cookies and pixel tags, which allow us to measure and improve website performance and (without identifying individual users) monitor how users make use of our websites and collect other information about our online traffic. To manage Google Analytics Cookies, please see Google’s website.

Marketing/Advertisement Cookies

These are cookies from third parties that we partner with. They are used to deliver advertisements that are more relevant and meaningful to our customers. They may be used to limit the number of times that certain advertisements are shown to you. They may also be used to track the efficiency of our advertising campaigns on McLaughlin and non-McLaughlin websites.

  1. The Information We Collect

We collect many different types of information from cookies and other technologies. For example, we may collect information about the device you use to access our website, your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located. Our server logs also may record the IP address or derivative of the device you use to connect to the internet. An IP address is a unique identifier that devices use to identify and communicate with each other on the internet. We may also collect information about the website you were visiting before you came to McLaughlin and the website you visit after you leave our site.

In many cases, the information we collect using cookies and other tools is only used in a non-identifiable way, without reference to Personal Information. For example, we use information we collect about website users to optimize our websites and to understand website traffic patterns. In some cases, we do associate the information we collect using cookies and other technology with your Personal Information. Additionally, if the settings on your geo-aware mobile devices permit our mobile applications to collect location information, we will collect that information automatically.

  1. Third-Party Cookies and Tracking Technology

McLaughlin has relationships with third-party advertising companies to perform tracking and reporting functions for our web processing. These third-party advertising companies may place cookies on your computer so they can display targeted advertisements to you. These third-party advertising companies should not collect Personal Information in this process, and we do not give Personal Information to them as part of this process.

  1. Your Choices – Opting Out and Managing Settings

You can manage cookie preferences and opt out of having cookies and other similar collection technologies used by adjusting the settings on your browser or interface, commonly known as “Do Not Track” settings. All browsers and interfaces are different, so visit the “Help” section of your browser or interface to learn about cookie preferences and other privacy settings that may be available. You can manage how your mobile device and mobile browser share location information with McLaughlin, as well as how your mobile browser handles cookies and related technologies by adjusting your mobile device privacy and security settings. Please refer to instructions provided by your mobile service provider or the manufacturer of your device to learn how to adjust your settings. In general, McLaughlin complies and requests that all of its service providers comply with your “Do Not Track” settings you select using your internet browser(s).

  1. Consent

The first time you visit one of our websites or use one of our mobile applications, you will be presented with a notice which provides you with some basic information about our use of cookies and a link to our Privacy Policy for more information. Alternatively, on those of our websites and mobile applications that require you to login, you may be asked to accept an End User License Agreement (“EULA”) as part of the account creation process. In both cases, you will have an opportunity to consent to our use of cookies and other tracking technologies and will be provided access to information about how you may disable cookies if you do not consent to their use.

Please note that, as described above, the use of some cookies is necessary for the operation of our websites and mobile applications. It may not be possible for you to disable the use of those cookies and continue to use our websites or mobile applications as intended. Other cookies are not strictly necessary for the operation of our websites and mobile applications, and while it is possible for you to disable these and continue to use our websites and mobile applications, your experience may be diminished. For example, a video might not be able to load or you might not be able to access certain pages.

In every case, to whatever extent you consent to our use of cookies and other tracking technologies, you may withdraw that consent at any time without affecting the lawfulness of data processing we performed on the basis of your consent prior to its withdrawal. Withdrawal may be accomplished by disabling the use of cookies, as described above in section (V).

For users who consent to our use of cookies and other tracking technologies, please note that we will renew that consent from time to time. We will ask for the renewed consent of users one year after the date of their previous consent. In addition, we will ask for your renewed consent anytime there is a change to our Privacy Policy, EULAs, or data processing activities which materially affects you. 

  1. Contact Us

To address questions and concerns about this Cookie Policy, please send an email to [email protected]. Alternatively, you may reach out by phone at +1 (641) 628-3141 or by mail at the following address:

Vermeer Corporation

Attn: Privacy, Legal Department

1210 Vermeer Road East

Pella, IA 50219

To speak with an EU-based Representative, please send an e-mail to [email protected]; call +31-113-272-700; or send mail to the following address:

Vermeer EMEA
Attn: Jaap Bakker
Nijverheidsstraat 20
4458 AV ‘s-Heer Arendskerke

Updated: July 9, 2018

Please fill out the information below